How We Define Direct-to-Employer
A strategy that puts your health system at the center of workforce health and economic development.
At GLNJ Group, we define “direct-to-employer” as a transformative growth strategy—one that empowers health systems to build strategic partnerships with local businesses by delivering tailored healthcare solutions that directly address employee health needs.
This isn’t just about offering a health plan. It’s about becoming a proactive health partner to the business community.
Our Approach
We begin by understanding the specific health challenges facing local employers. Then we align those needs with your system’s best-in-class services to create customized, high-value solutions, such as:
- A health system-branded self-insured health plan
- On-site or near-site occupational health services
- Mental and behavioral health support
- Physical therapy, orthopedics, and musculoskeletal care
- Executive health and concierge medicine
- Direct primary care
Why It Works
Most employer-health system relationships are mediated by insurers—indirect, transactional, and misaligned. Our direct-to-employer approach replaces that with collaborative, value-based partnerships that drive:
- Increased commercial patient volume independent of traditional insurance
- Stronger ties with local employers and community leaders
- New revenue streams and employer-funded care pathways
- Local economic development, attracting and retaining business investment
Aligning Internal Health Teams for Success
Many health system teams—Occupational Health, Community Health, Philanthropy, Executive Leadership—are already engaging with local businesses, but often in silos. That fragmentation leads to missed opportunities.
We help you develop a unified direct-to-employer strategy that:
- Aligns leadership with frontline and business development teams
- Coordinates outreach and messaging across departments
- Builds a consistent, high-trust presence in the local business community
- Increases patient loyalty and strengthens your competitive position
Why Direct-to-Employer Matters
In a rapidly evolving healthcare landscape, health systems can’t rely on the old playbook. Direct-to-employer partnerships help you:
- Own more of the local market
- Reduce dependence on traditional payers
- Drive sustainable growth through proactive, value-based care
- Support local employers in building healthier, more productive workforces
It’s not just a strategy. It’s a shift in how your health system shows up for your community—and controls its future.