How We Define Direct-to-Employer

At GLNJ Group, we define “direct-to-employer” as a transformative strategy that empowers health systems to build deeper, more impactful relationships with local businesses and communities. This approach isn't just about offering health plans—it's about addressing the specific health challenges of employees at local businesses and tailoring services that make a meaningful difference.

We start by understanding the unique health challenges faced by local employers, then align them with the best-in-class services your health system can provide. These services may include:

• Access to a Health System-Branded Health Plan
• On-Site and Occupational Health Services
• Mental Health Support
• Physical Therapy/Orthopedics/Sports Medicine
• Executive Health/Concierge Medicine
• Direct Primary Care

Our strategy goes beyond the transactional relationships that are typically driven by insurance carriers. Instead, it focuses on creating direct, mutually beneficial partnerships that foster:

• Increased patient volume that isn’t dependent on traditional insurance networks
• Stronger community ties
• Economic development by attracting businesses to the area

Health systems have many teams—such as senior leadership, community health, occupational health, and philanthropy—that are engaging with local businesses. However, when these efforts are not well-coordinated across departments, valuable opportunities are often missed. A unified direct-to-employer strategy ensures that all internal teams, including senior leadership, are working together toward common goals, such as:

• Strengthening your health system’s local presence
• Supporting sustainable economic growth in the community
• Growing patient volume and fostering long-term loyalty

By aligning leadership with operational teams, your health system can play a pivotal role in supporting the health and growth of local businesses, while reducing dependence on traditional insurance networks.

By focusing on direct partnerships with local businesses, health systems can break free from traditional models and ensure sustainable growth in a competitive landscape. This strategy creates long-term value for both your organization and the local community—benefiting employees, employers, and local economic development activity.