2. Sales and Partnership Development

We equip your health system with the strategies, tools, and outreach needed to engage high-value employers, build trusted partnerships, and grow direct-to-employer revenue. From sales enablement to external relationship-building, we help you generate demand—and close deals.

We identify and prioritize employer segments based on geography, industry, and size—so your team focuses on high-opportunity leads from day one.

We build and launch targeted sales and marketing plans to attract qualified employers. Until your internal employer sales team is fully operational, we drive cold outreach, follow-up, and CRM-tracked lead generation to fill your pipeline with real opportunities.

We develop your full sales infrastructure—defining the process from first contact to closed deal. This includes sales call plans, NDA workflows, funnel tracking in your CRM, and training for every stakeholder involved in employer engagement.

We uncover and coordinate cross-sell opportunities across Executive Health, Occupational Health, and other service lines—maximizing revenue per employer relationship.

We identify internal and partner executives who can open doors to target employers—and track those connections in your CRM to accelerate warm introductions.

We help you build strategic relationships with key influencers like:

• Economic Development Agencies – Position your system as a core asset in regional business attraction and retention efforts, especially in high-risk industries like manufacturing and construction.
• Brokers & Consultants – Build collaborative—not competitive—relationships with key market intermediaries.
• Business Associations & Thought Leaders – Expand visibility and build employer trust through targeted thought leadership and community engagement.